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The Art of Crafting an Organising Idea: A Guide for Brands

Hey, let's chat about Organising Ideas! You know, those catchy phrases that big companies use to give their brand a unique edge. They've been around for a while, and the most successful brands still use them.


Famous Organising Ideas

M&M's "Melts in Your Mouth, Not in Your Hands, Nike's "Just Do It," Kit Kat's "Have a break, have a Kit Kat," L'Oréal's "Because You're Worth It", and Snickers' "You're not you when you're hungry" are just a few examples of these brilliant taglines that have been around for decades and work on a global scale.


Get started with these five steps

So, let's get started with Organising Ideas (OI). Maybe your Organising Idea will become the next big thing that sticks around for decades. Nothing better than having your own Idea seen quoted back by others, or going next level, and having your OI become a meme. Here are five steps to help you create an effective Organising Idea for your brand:

  1. Understand Your Brand: Before you create an Organising Idea, you need to understand your brand inside and out. What are your core values? What makes you unique? What do you want people to think and feel when they encounter your brand?

  2. Identify Your Audience: Who are you trying to reach with your Organising Idea? What are their pain points, desires, and motivations? Your OI should resonate with your audience on a deep level.

  3. Brainstorm Ideas: Once you have a clear understanding of your brand and audience, it's time to brainstorm Organising Ideas. This is a creative process, so don't be afraid to think outside the box. This is also an excellent opportunity to invite various people from different backgrounds to the table. Consider the emotions you want to evoke, the benefits you offer, and the unique perspective you bring to the table.

  4. Refine Your Idea: After you've generated a list of possible Organising Ideas, it's time to refine them. This exercise is best done by yourself or with a small group. Which ideas align best with your brand and audience? Which statements are most memorable and distinctive? Keep refining until you have a clear winner.

  5. Bring Your Idea to Life: Once you've settled on an Organising Idea, it's time to bring it to life. Ensure it's integrated into every aspect of your brand, from your website to your social media presence to your advertising campaigns. Make sure that everyone in your company knows and understands it. The more consistent you are with your OI, the more memorable and effective it will be.


Relevant and meaningful

Organising Ideas may seem old-school, but they're still relevant today. They give your brand a unique perspective on the world and help you stand out in a crowded market. And let's not forget about their ability to create meaning for your brand, reminding people why you're here and what you stand for.

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